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More on the UK's Advertising Limitations

Prime Minister Gordon Brown has distinctly different politics concerning the online casino gambling, internet betting, and lottery industries than the previous PM Tony Blair. Many in the gambling industries were taken aback by Brown’s immediate and successful attempts to squash policies and planned expansions in the land-based gambling industry so soon into office. The other industries have taken note of this new governments stance on online casinos and other forms of internet gambling and are quickly jumping into plans to voluntarily make the industries more in line with what the parliament is looking for in gambling restrictions.

Specifically in the news recently were the concerns in the Department of Culture, Media, and Sports. Secretary of Culture, Media, and Sports, James Purnell, has spoke out against the previous leniencies regarding online casino and betting advertising in the UK – specifically on radio, television, and children’s sports paraphernalia. Though man thought that Purnell would out right impose restrictions on the gambling industry, instead the companies involved and several watchdog organizations took part in the discussions and came up with a set of guidelines that were acceptable for all involved – the online casinos and the government.

The specifications on the new socially responsible restrictions include a 9:00 pm watershed – before that now sportsbetting companies or gambling related services can advertise on radio or television. To the credit of the groups involved in drafting the new restrictions, sports-betting companies are allowed advertisements during specific sporting events – namely the Premiership games. In addition to these restrictions, Purnell was concerned with merchandising for children, including replica football hero shirts. A source for The Observer notes about Purnell, “he also feels strongly that the idea of children seeing gambling adverts or being able to wear football shirts with gambling logos is wrong."

These restrictions bring in a era of what is shaping up to be truly socially responsible online casino and internet betting companies. The UK’s 2005 Gambling Act called for adjustments to the ways that online gambling companies operated and interfaced with players, and on a whole the industry has responded with proactive programs to target many of the major concerns that online casino gambling brings: addictive gambling and underage gamblers.