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Increases in Mobile Gambling

Even without specifics and statistics, many in the online casino gambling industry are turning to the mobile gambling market as the next lucrative sector of the gaming industry. Mobile gambling is relatively new – like within the past year new. Only in the past year has this medium just exploded with new online casino mobile gambling and betting content as well as companies specifically created to facilitate the adoption of mobile gambling services in new markets.

Juniper Research, a leading research organization, announced predictions specifically for the mobile online casinos gambling and betting markets. The industry is expected to increase exponentially over the next five years – to the tune of $5 billion in wagers at the mobile online casinos. Because mobile gambling is relatively new, this sector of the online casino gambling industry is still in a limited number of markets and is not even remotely saturated in terms of mobile content and mobile gambling targeted sites and companies.

Mobile gambling is also experiencing a growth in multiple forms of mobile gaming content – single user (like the online casino slot machine games) or multi-player games (like tournament poker games). The author of the report, Dr Windsor Holden, notes that “many online casinos are now moving into the mobile environment,” meaning that the market is only just beginning to see really mobile targeted content. And in that same regard, “bookmakers such as Ladbrokes and Coral have partnered with leading applications providers to launch own brand mobile casinos.”

The growth into new markets is the primary reason that the mobile online casino gambling industry will see such growth in the coming years. The UK market currently accounts for 60 percent of the mobile gambling market. The Juniper Research report indicates that by 2012 the UK will be a mere 20 percent of a much larger and more globally encompassing mobile gambling industry.